Premier Cleaning Services, an office and commercial cleaning services, needed a freelance brand copywriter to rewrite their homepage and services page to improve SEO and help convert prospective clients.
As well as transforming subheadings to be more benefit-driven, we tidied up copy by reducing unnecessary wording and ensured the content and tone of voice were catered to the target audience.
Geoff and PCS now had a website that captured potential customers' pain points and demonstrated PCS’s benefits in bulleted lists and concise paragraphs.