Blog articles

Marketing for tech companies: How talking less about your business means more business

It’s easy to get in the trap of talking about how great your business is and what it’s achieved. And although it may be the best thing since sliced bread, the truth is people don’t have much interest in your business or how proud you are of it. They only care about how you can […]

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How to communicate with your clients during coronavirus

We all know how important it is to communicate effectively with our clients. But now, more than ever, people are looking for answers. Many businesses are only just starting to adapt to a new way of working and keeping your clients up to date remains a top priority. Knowing what to say to your clients […]

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Coronavirus: How a freelance tech copywriter can support your business through the crisis

Coronavirus is causing significant disruption to the way we work, and it’s inevitably going to get worse before it gets better. More and more businesses are asking their employees to work from home – but preparing, adjusting, and managing remote work is difficult if you’re not used to it. Working remotely has huge benefits, and […]

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5 ways a freelance copywriter can bring value to your business

A good freelance copywriter can make a piece of content feel engaging, informative and persuasive enough that your reader will want to hit the buy button. But hiring a freelance copywriter may not be at the forefront of your mind, especially if you’re unaware of what value they can bring. Equipped with the right advice, […]

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Should you hire a technical copywriter?

What is a technical copywriter? Let’s start by explaining what a copywriter is. Before I started as a freelance copywriter, I had no idea who they were or what they did. Some people believe they are related to copyright, which protects the creator of a piece of work. The two, however, are very different. If […]

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5 reasons your business needs a blog

Are you thinking about adding a blog to your website, but unsure whether it will be worth it? Maybe this statistic from Tech Client will change your mind: You have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your website. And the benefits don’t […]

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Why cybersecurity is the topic of the moment

It seems like every week there’s another news story about hackers successfully attacking a service that many of us use with confidence. And without proper software protection, many businesses are left vulnerable. In fact, Cybint Cyber Solutions say 43% of cyber-attacks target small businesses, and 64% of companies have experienced web-based attacks. So, whether you’re […]

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Why your IT company needs an IT copywriter

You know your services inside out. The terminology, processes – what’s included and what’s not. But how do you know if your potential customers ‘get it’? Maybe they’re not familiar with the words and phrases you assume they know. It’s not easy to gauge how to write for your intended audience. In fact, only 5% […]

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5 reasons you need a website copywriter

You have just 15 seconds to impress visitors to your website before they decided…should I stay or should I go? That’s according to David Zheng, Editor in Chief at CrazyEgg. And there’s a mind-bending 380 websites being created EVERY minute, with a whopping total of 1,518,207,412 websites (as of January 2019). More: https://www.millforbusiness.com/how-many-websites-are-there/ With millions […]

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