Are you thinking about adding a blog to your website, but unsure whether it will be worth it? Maybe this statistic from Tech Client will change your mind:
You have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your website.
And the benefits don’t stop there. Let’s take a look at 5 reasons your business needs a blog:
1. Push relevant people to your website
People don’t like being directly sold to. By posting regular blog entries, you can drive people towards your website by providing useful content.
According to Tech Client, B2B marketers using blogs generate 67% more leads.
And this also extends to my next point. Regularly posting good quality blog copy improves your search ranking.
2. Climb Google search rankings
Do you envy your competitors on page one of Google and ask, how did they get there? The chances are they have a blog that’s providing well written, useful content for their target audience.
Posting regularly is important, and longer posts tend to do better than shorter ones if you’re looking for more traffic. You won’t see results overnight, but this long-term inbound marketing strategy is well worth pursuing.
In fact, Impact says dating and republishing old blog posts with new content and images can increase organic traffic by as much as 111%.
3. Separate yourself from the IT crowd
With the IT support industry becoming more saturated every day, having a USP (Unique Selling Point) is becoming more important than ever. One of the ways you can push your USP is by using blog posts to write niche specific content. This will drive the desired target audience to your website, and could even generate repeat viewers to your blog.
4. Connect and talk with your customers
Social media now plays a large role in many businesses marketing strategies. A blog can increase your interaction even further, so don’t forget to turn blog commenting on.
To encourage comments on your blog posts, try posting content which sparks debate. But be careful, as too much controversy could backfire negatively on your business. It’s also a good idea to place a call-to-action for comments at the end of posts.
5. Talk to a non-technical audience
Many potential customers for an IT support business will be either non-technical, or less-technical than yourselves. Clear blog copy allows you to further explain complex issues in a more user-friendly way. Blogs are particularly suitable for this, as they’re often written in a conversational tone.
So, there you are, 5 reasons your business needs a blog. It’s easy to set up one up, but harder to write regular, good quality content that connects with your intended audience. Posting regularly is also vital, but not so often that it overwhelms your readers. The old and trusted saying ‘quality over quantity’ definitely applies here.
Do you have the time and available expertise to manage your blog copy? Arrange a call with me today to discuss how to make your blog count.
Written by Richard King
King Copywriting ✒️