Welcome to my portfolio. Although I mainly specialise as a B2B technology copywriter, I’ve also written for a number of other industries, so whatever space you’re in – don’t hesitate to get in touch today.

Website content

  • Are you looking at redesigning your website?
  • Does your website struggle to convert visitors?
  • Do you want to rank better in search engines?

I write complex information simply, so your services and products connect with your audience. As a website copywriter I optimise the content so your website ranks better in Google, and use other copywriting techniques to help convert your prospects.

Richard’s background in IT, combined with his copywriting expertise, is what really sets him apart from many copywriters! Head straight to him if you need any website copywriting.

Kristina White, Pont Capitol

Corner

Tech blog writer

  • Are blog posts taking up too much of your time?
  • Want to drive prospects to your website with useful content?
  • Would you like to talk to your audience in a non-technical way?

As a tech blogger I save you time so you can concentrate on other parts of your business. I provide valuable content specifically aimed at your target audience so you can drive traffic to your website – without using complex language they won’t understand.

Richard is a skilled and highly professional B2B technology copywriter, and always delivers great quality work in good time. If you're looking for a talented copywriter with real industry knowledge then Richard is your man.

Alex Connor, Atom Creative Media

Corner

Case study writing services

  • Looking for case studies that stand out from the crowd?
  • A case study that connects with your target audience?
  • Do you need a case study that isn’t boring and tells a genuine story?

Most case studies are boring and uninteresting to read. This is because they fail to engage the reader and create a compelling story. But when done right, a case study is a great opportunity for your reader to relate to someone who overcame their problem by using your products or services.

Being a B2B case study writer I create story driven case studies to gain the trust of your prospects – making them more likely to convert.

Richard is easy to work with as he is clear about scope and time-frames for articles. Working with him was a smooth process and he delivered good, clean copy.

Sarah Robson, Netstar IT

Corner

Social media posts

  • Want to improve your online presence with LinkedIn?
  • Generate leads using social selling?
  • Position your business as a thought leader?

As someone who has extensively used social selling to gain new clients for my own business, I’ve helped others to do the same by providing regular, valuable content. My proven social media posts will maximise your presence on LinkedIn and Twitter, allowing you to gain new leads.

I commissioned Richard to write and manage social posting on LinkedIn for my client. The results: 129% uplift in page views, 81% uplift in unique visitors and 158% uplift in custom button clicks. I'm happy, my client is happy. Thanks for all your help, Richard.

Jane Comar, Union 10 Design

Corner

PRR (Pain-point, Remedy, Relief)

To help identify your target audiences needs and link them to your services or products, I’ve developed a unique method called PRR (Pain-point, Remedy, Relief).
P
ain-points describe what challenges your potential clients are facing.
R
emedies are the services or products you offer designed to fix their pain points.
R
elief explains the emotions your prospects will feel once their pain-point has been resolved.
By using this relatable thought process in my copywriting, your prospects are more likely to convert to clients when they can feel the benefits.