What was the challenge?
Total Group, an IT support company based in Hertfordshire, needed a freelance SEO copywriter to increase the quantity of content they were putting out to improve their local search ranking. They also commissioned me to write the web copy for their brand new website.
What was the solution?
I wrote a number of blog posts for Total Group on topics such as Microsoft Office 365, Microsoft Teams and Zoom, and Multi-Factor Authentication. For their new website, I wrote case studies, PPC landing pages, the Homepage, About, Services pages and more.
What was the result?
As well as boosting their local search ranking, I successfully established Total Group’s value proposition of providing managed IT solutions with the individual care and attention of a local, family-owned business.